But when you see Fabolous in a … Our artists mention Sean John because they get Sean John clothes every month and they know and like the brand. Same way as there are B or D List celebrities, there are those groups, regardless of fan base, that commercially not as viable as some. Every now and then I will be forced into listening to mainstream rap, and I notice that a lot of hip hop coming out nowadays makes a lot of references to companies and products. Mention enables brands and agencies to monitor the web, listen to their audience and manage social media. Brand partnerships offer artists the ability to sponsor or endorse a brand they might genuinely like, and get access to an additional revenue stream while they’re at it. Particularly with the ascension of hip-hop, brand references became a shorthand for aspiration and status. Start your free trial. Do mainstream rappers get paid for product placement when they mention companies/products in their rhymes? To illustrate just how expensive they can be, we've compiled the top 15 highest earners in the following gallery. It really depends on the brand of the rapper/groups as well. So for the longest time I didn’t think much of it, the same top rappers start rapping about the same brands almost as if these companies go to every labels and are like “hey, drop our name for some free/discounted product” and they all …

Monitor Pin-point important conversations. On the other hand, some of these rappers are the opposite of affordable. Over here we have a collection of fashion brands side-by-side with the year that they peaked in mentions. Do rappers get paid to drop luxury brands in their songs? Case in point, Lil Yachty and his Sprite deal. or get a demo No credit card required 14 days free Cancel anytime .