Kodak Strategic Management (Strategic Blunder) Case Study, slice and dice Kodak's functional strategy, competitive strategies and their main four pillar genera… Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. I was at Kodak from '83 - '97, most of that time in electronic/digital imaging R&D and product development. 3 Scenario Planning to Inform Australia’s National Inquiry into Freight and Supply Chain Priorities Director's Message Anyone over the age of 30 will likely know the term “Kodak moment” – a shorthand phrase for a picture‐perfect scene just waiting to be photographed.


With due respect to Dr Shih's perspective having joined in '97, it was the years leading up to that, when Kodak squandered what could have been a dominant position in digital imaging and possibly online social media, due to lack of vision of what was clear to the engineers. Kodak—Once known as a leading innovator in the photography market, Kodak’s business was severely disrupted by the transition from physical media to digital media. Kodak is leveraging decades of imaging expertise with new innovative technologies, integrating digital and analog experiences that inspire the creative in everyone.

Neil Montanus, a Kodak Colorama Photographer, Dies at 92.

Scenario planning methods construct alternate future outcomes outside of defined, known external parameters which are traditionally used in business planning (Simpson, 1992).

For more than a century, Kodak has empowered people to capture and share their moments. His colossal pictures, depicting an idealized American life, greeted travelers at Grand Central Terminal for decades. Scenario planning is the development of strategic plans to prepare for possible future directions due to uncertainty in the environment and the unpredictable nature of the different variables involved. A new book by Vince Barabba, a former Kodak executive, offers insight on the choices that set Kodak on the path to bankruptcy.
And while the company no longer enjoys the leadership position it once held, it has reinvented itself by moving into several commercial imaging and cinematography markets.