Brandless, a DTC consumer goods company designed to provide groceries and essentials, minus the cost of marketing, ended its operations last week after failing to become profitable. We spoke with Emily, Red Antler’s Chief Brand Officer, to … Yvonne Leow 1 year ... like Casper and Brandless, into the world. The challenge for Red Antler is really how to avoid going too bland. Session 1: Brand Early, Not Often: A Look Inside Red Antler’s Branding Philosophy . Info; Work; Appreciations — Jot. Recently launched company Brandless aims to “democratise the grocery industry by stripping away brand labels and treating products equally”.. Brooklyn-based branding agency Red Antler was responsible for the design direction of the new brand, including a trademark application for a white box that works as the foundation for the minimalist style present across the entire range. CAPABILITIES. 26. CAPABILITIES • Brand Identity • Brand Strategy • Naming • UX/UI • Visual Design • Engineering • Industrial Design • Marketing + Activation • Content Production . The solution was to package each item in a single color with a minimalist white label, listing key attributes of importance and relevance — the word Brandless is the very last on that list, the only place the name appears. In this episode of the Duct Tape Marketing Podcast, I interview Emily Heyward, the Co-founder and Chief Brand Officer at Red Antler, the leading brand company for startups and new ventures. Brandless, on the other hand, rejected the over-designed products that fill grocery aisles. Emily's new book "Obsessed: Building a Brand People Love From Day One" is available for pre-order. Frank Sun is a Director of Photography, Cinematographer, in New York City. Working with Red Antler, Brandless concluded it needed a unified system that allowed each product to shine on its own. June 9, 2020.

Since then, Red Antler has become an industry powerhouse designing and launching brand identities for companies, like Casper and Brandless, into the world. 3. Led by: Molly Martell (Strategy Lead at Red Antler) Location: Room with a View . Red Antler, the agency known for creating brands such as Casper, Allbirds and Brandless, launched a performance agency on Thursday called Good Moose. Red Antler's female creative leadership will join a panel with Womxn Owning It. The solution was to package each item in a single color with a minimalist white label, listing key attributes of importance and relevance — the word Brandless is the very last on that list, the only place the name appears. June 9, 2020. 34. … Working with Red Antler, Brandless concluded it needed a unified system that allowed each product to shine on its own. Red Antler's female creative leadership will join a panel with Womxn Owning It. 8. Red Antler unveils performance marketing agency Brandless launched in 2017 with a simple concept: An online retailer, selling its own line of nonperishable food and other household items.

To do this, the company submitted a trademark for a white box, which forms the base for the ultra-simple graphics rolled out across its range, co-designed with Brooklyn agency Red Antler. The Drum . 2. RED ANTLER. Learn it in this revealing session. That requires thinking not just about logos and wordmarks, but about a company’s grid–and its social presence as a whole. Good Moose debuts with a team of 12 and performance marketing capabilities across search, social, programmatic and ecommerce.