Passive white space – applied to improve the aesthetics of the layout without guiding the user through a specific reading, flow, or content order. The team at White Space created Devon County Council a Marketing & Advertising campaign for Fostering in Devon.
EXPLORE THE WHITE SPACE OF OPPORTUNITIES WITH US] Reach Beyond The Web [BRAND BUILDING: KNOW YOUR CUSTOMER: Every brand has the potential to make it big with a slight push using a smart strategy. White space (sometimes referred to as “negative” space) is a widely used tool in the visual lexicon of advertising practice (see Fig.

We have three core values - Concise, Conceptual and Creative. White Space provides custom hotel furniture solutions, hotel casegoods, commercial furniture and architectural finishes for hospitality and commercial spaces. In graphic design, “white space” refers to the space that surrounds the elements. 2 were here. Passive White Space – This is the white space that occurs naturally, such as the area between words on a line or the space surrounding a logo or graphic element. OFFLINE PRODUCTIONS : CAMPAIGN STRATEGY: … I would recommend White Space without hesitation as they are experts at what they do!" Collapses white space as for normal, but suppresses line breaks (text wrapping) within the source.

2 were here. Their not necessarily mutually exclusive reasons for designing a predominantly white-space ad are (1) artistic – the ad “looks good,” (2) to increase attention to the ad overall, (3) to focus attention on the product and the brand name, and (4) to convey brand prestige.

It is the space between columns, between lines of type or figures that provides visual breathing room for the eye. I’ve already done it with negative space logos, which are very popular because they add extra meaning to the logo without adding too many extra elements in the design. In this post, I’m giving you some examples of a specific use of white space: negative space. To understand the importance of whitespace, think about how difficult it is for your brain to process an entire page from the phone book or white pages.

You may find the term “negative space” here and there, indicating the exact same thing. Lines are only broken at newline characters in the source and at
elements. If used well and correctly, it can transform a design and provide many advantages to your website.

2.Passive White Space: Empty space around the outside of the page or blank areas inside the content which is the by product of the layout process.