Ad Standards Clearance Services has been reviewing consumer-directed nonprescription drug advertising since 1997.

In the world of advertising, many brands appear to be clueless about the matter. In January 2018, Advertising Standards Canada (“Ad Standards”) published an updated Guidelines for Consumer Advertising of Health Products. It is designed to assist the advertising industry, the self-regulatory body, consumers and others interested in understanding how the Community Panel has viewed health and safety in advertising where it has been the subject of These guidelines were developed jointly by Health Canada and Ad Standards. Ad Standards.

Recently, Kellogg’s UK was hit with a ban from the ASA (Advertising Standards Authority) after making false health claims in its advert for Special K cereal. Guidelines for Consumer Advertising of Health Products; New Permissible Claim for Authorized Health Products: "Authorized for Sale by Health Canada; Ad Standards' Therapeutic Comparative Advertising Standard Operating Procedures; Ad Standards' Therapeutic Comparative Submission Procedure and Submission Requirements Checklist Advertising of food products should not discourage or disparage healthy lifestyle choices or the consumption of fruits or vegetables, or other foods recommended for increased consumption in Canada’s Food Guide to Healthy Eating, and in Health Canada’s nutrition policies and recommendations applicable to children under 12. Since that time, our clearance complement has expanded to encompass the review of natural health product advertising, vaccine advertising, medical device advertising, and prescription drug direct-to-consumer-advertising (DTCA) … Health Products Appeal Procedure. Consumer Health Products Advertising Clearance.

Ad Standards publishes Guidelines for Consumer Advertising of Health Products. Effective Monday, March 16, Ad Standards staff will be working from home in order to help support the health and well-being of …

This information provides a general overview of Ad Standards Community Panel determinations on complaints about health and safety in advertising. Either that, or deliberately cunning.

Preclearance Services: Business as Usual at Ad Standards. In early January 2018, the Advertising Standards Canada (ASC), the non-profit industry group that provides guidance to industry and Health Canada on acceptable marketing claims, provided an update to the 2006 Consumer Advertising Guidelines for Marketed Health Products (for Nonprescription Drugs including Natural Health Products). Health Products Advertising on Physician Web Sites - Questions & Answers [2011-07-11]. Regulation of Health Product Advertising in Canada - Overview for Physicians [2018-05-16]; Guidelines for Consumer Advertising of Health Products [2018-01-02] The information on this Web page has been provided by external sources.

1.1 An appeal process is available to any advertiser whose advertising copy submission(s) has/have been rejected, in whole or in part, by the Health Products Section of Ad Standards.. 1.2 Advertisers must lodge their appeal in writing, without unreasonable delay, after receiving notification of the Health Products Section's decision. The updated guidelines, while not law, form the basis of Ad Standards’ …

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