When distributing press releases at a press conference or other event, it’s advisable to tailor the announcement to the theme of the event. A media kit without media is like a ball pit without balls. Try to include practical examples or case studies. How to Design a Professional Press Kit. 5. Years ago, before the Internet got going, there was more or less a standard or typical “press kit” that a company used to promote new packages or services. In order for that to happen, you can’t just exist, you need to take action. Press releases on one or two recent newsworthy announcements are another typical press kit element. While researching methods on media kits for music artists, I ran across an electronic press kit or EPK. The information you give should be up to date, factual, accurate, comprehensive and well presented. If the announcement is recent and newsworthy enough, a media outlet may publish it.
But today there is much less consistency and much more variety. Press kits are best presented in a folder that could have your organisation’s standard branding or that could be specific to the campaign. If possible, for a very small business, I’d try to totally cut the postage and printing costs and do everything online. Hayley Jane’s electronic press kit is a great example. “The press and the consumer live in an age of connectivity,” says Dalyn. Whether you’re drumming up business for your band or trying to win new clients for your company, Adobe Spark Page lets you create an electronic press kit that will set you or your organization apart from the competition.

Photographs. Packaging the press kit. … How to Create a Successful Press Kit for Your Business One of the most efficient ways to get your business ‘out there’ is to be written about in magazines, newspapers and other publications. The Ingredients of a Press Kit Whatever the size of your business, you can make use of a good press kit. She uses a muted palette of white and pale green, with her content organized in sections to really draw you in. An electronic press kit — or EPK — is a digital solution for showcasing the services or products of a business or individual. Here are some examples of good press releases for books. Combining elements such as a biography, media, and press photos, EPKs provide artists a smooth, compact method in making a great first impression.In the old days of the music industry, you would have to go up to someone and hand them a physical press kit with a demo cd and hope for the best.
You’ll find that all of them are concise, easily quotable, and straight to the point.