This report will also help you to learn about:- 1. IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR Project Information: ... To examine students’ perception towards shopping online. Ltd. New Delhi, Delhi 110096 Abstract - The cell phones have all qualities and features that qualify them to be called as a mini computer.Such handheld According to a market survey compan It is an independent work done by him. Nowadays people seem to become dependent towards Smartphone due to its convenience, To best of my knowledge the report is original and has not been copied or submitted anywhere else.

A Study on the Factors Influencing Consumer's Purchase Decision towards Smartphones in Indore. In particular, consumer behavior in the smartphone industry, from adoption motivation to post-usage behavior has become a major focus of research in the field of marketing. Consumer Buying Behavior of Smart Phones * Ms. Harshleen Kaur Sethi Barclays Shared Services Pvt. Factors Influencing Consumer Behaviour 4. International Journal of Advance Research in Computer Science and Management Studies, 14-21. 1 a project report on a study on consumer buying behavior towards smartphone submitted in partial fulfillment of the requirements of degree of bachelor of business administration to 2014-2015 submitted to: … A Study On Customer Attitude Towards Smartphones With Special References To Chithode, Erode District. Understanding the buying behavior of the target market for its company products is the essential task for the marketing dep’t. Types of Decision Process 7. Project on consumer behavior of smartphones and telecommunication This is a research report on Project on consumer behavior of smartphones and telecommunication uploaded by Nitya Ramuji in category: All Documents » Marketing » Consumer Behaviour section of our research repository. The area of study is Consumer Behavior towards smartphones industry in India. A STUDY ONCUSTOMERSATISFACTION TOWARDS SAMSUNG BRINDAVAN COLLEGE Page 39 The title of the study or the project work is entitled “A STUDY ON CUSTOMER SATISFACTION TOWARDS SAMSUNG” STATEMENT OF THE PROBLEM Research problem is selected for the purpose of this project to study the consumer behaviour in relation to their … Project Report on CONSUMER BUYING BEHAVIOUR - Introduction The job of marketer is to meet and satisfy target customers needs and wants but “knowing customer" is not a simple task. Vanniaperumal College for Women, India Abstract Smartphone usage has proliferated in recent years. CONSUMERS PERCEPTION AND PREFERENCE TOWARDS SMARTPHONE Revathy Rajasekaran, S. Cindhana and C. Anandha Priya Department of Management Studies, V.V. Family Role Structure and Buying Behaviour/Buying Roles 5. Psychology of Consumers 3. Hence this enquiry seeks to find out whether there exist any differential and significant effects of Sales Promotion on Consumer … completed her project on the topic of “ Brand Preference of Mobile Phones Among Ghaziabad’s College Students” under the supervision and guidance of SUPERVISOR Faculty member of COLLEGE NAME. Introduction to Consumer Behaviour 2. a project report on a study on consumer buying behavior towards smartphone 1. Theories of Consumer Behaviour 8. As Smartphones are becoming an integral part of our life and we cannot imagine a day without them, this effort is being made in order to find out the tangible and intangible factors affecting the purchasing decision of the consumer. ... have gained lot of practical exposure about consumer buying behavior towards smart phones. CBS College Publishing Hakoama and S. Hakoyama, (2011). A study on consumer buying behavior of mobile phones The behavior of consumers towards smartphones is increasingly a focus of marketing research. The core of the study being “a consumer buying behaviour towards Samsung mobile” is to mainly find out the factors influencing the consumer to buy the samsung mobile. 5.2.1 Consumer’s attitudes toward owning 36 5.2.2 Consumer Behaviour 40 5.2.3 Most important features of smartphone 42 5.2.4 Influencers of consumer buying behaviour 43 5.2.5 Impacts of lifestyle in decision making process 45 5.2.6 Impacts of social media 47 Studies have shown that there are differences in consumer behaviour towards the two different types of Sale s Promotions, namely, Price Promotion and Premium Promotion. These factors were studied through percentage analysis, garret ranking method, chi-square test and anova. A project report on consumer behaviour.

The study was conducted consumer attitude towards SMART PHONE. Consumer Behavior, 4th ed. consumer perception towards mobile phone brands performance: a case of nokia and samsung in nairobi city a research project submitted in partial fulfillment of the requirements for the degree of master of business administration (mba) school of business, university of nairobi november, 2014