It’s not the same game. To help you get a better idea of the different types of business customers in B2B markets, we’ve put them into four basic categories: producers, resellers, governments, and institutions. B2B providers may know this but, too often, they treat marketing to their B2B audience as if they were B2C.

B2B Marketing: Definition, Types, and Examples of Business Models Published by Leonor Carrion on September 20, 2018 Today we are going to talk about a different kind of marketing, which is not usually discussed in this blog, but that is as important as marketing intended for consumers (B2C) and which is crucial for many companies, depending on their area of expertise: B2B marketing. It’s easy to forget that B2B (Business to Business) marketing is profoundly different from B2C (Business to Consumers). Business buyers can be either nonprofit or for-profit businesses. Let’s take a closer look at each of them: Entering goods and services – These are products and services that become part of other products. It is getting very popular due to its extraordinary and unlimited benefits. So, knowing the difference begins with understanding these 4 types of B2B customers. The most widely accepted classification of business products divides the types of B2B products into entering goods and services, foundation goods and services, and facilitating goods and services. 3 Types of B2B Ecommerce and Benefits 3 Types of B2B Ecommerce and Benefits Business to business marketing is a fast track marketing that provides solid support to your business.