According to the Radio Advertising Bureau, 94% of adults aged 25 and older (both men and women), listen to radio weekly. Updated estimates for 2018’s online advertising spend puts it at $107.5 billion, a figure more than $36 billion higher than the spend on television ($71.0 billion). In a January 2018 Murphy Research survey, 14% of US internet users said radio ads or programs were influential sources of information. The Communications Market: Digital Radio Report 2010 (PDF, 475.2 KB) Jul 2010 The Communications Market: Digital Radio Report 2013 (PDF, 782.7 KB) Sept 2013. We also look at some Hubspot-collected statistics related to Ad Blocking. Article. What the World Thinks of Google Stadia.
A Majority of US Podcast Listeners Tune In Regularly.
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Get a real experience of digital era! Internet Radio. Audio. Article . Extensive research by the Radio Advertising Bureau reveals a robust weekly audience of radio listeners. The Interactive Advertising Bureau (IAB) provides a regular update on the state of the digital advertising market. 24 % Digital Audio Advertising. Forecasts. Interviews. 50. minutes spent daily on online radio in us. Who’s Listening? Even though competitors like to portray radio as an aging technology, the reality is radio advertising remains an effective tool for reaching consumers in today’s fragmented media landscape. You're not getting the results you want, and you think that radio might be the perfect way to reach more people. Online advertising dwarfs TV advertising in terms of spend – and the gap is getting larger each year. Radio Advertising Facts & Figures. As a small business owner or marketer, you work hard to attract new customers to your store, restaurant, or local organization. Internet radio audience measurement is any method used to determine the number of people listening to an Internet radio broadcast.This information is usually obtained from the broadcaster's audio streaming server. The Ninth Annual Global Media Intelligence Report Is Now ... Reports. And according to Delineate , 24% of US internet users made purchase decisions based on a radio (or TV) ad, and these same formats prompted one-quarter of US digital fashion buyers to visit a fashion site, per Astound Commerce . Catch up on the latest.
How Burrow Leverages Podcasts to Drive Brand Awareness. Radio Ads vs. Internet Ads. Report. Many of the statistics used here come from their 2016 Internet Advertising Revenue Full-Year Report, along with some 2017 stats from their Q1 ’17 Internet Advertising Revenue Press Release.
Share of planned advertising budgets in 2020. JOIN BRANDS THAT ADVERTISED ON ADTONOS. Icecast, Nicecast, and SHOUTcast are examples of audio streaming servers that can provide listener statistics for audience measurement. The Communications Market: Digital Radio Report 2011 (PDF, 472.5 KB) Jul 2011. Related.
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